Case study on industry life cycle
From: Jason L.
Category: need write
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Marketing is an essential component in a profit-seeking organization. It is entirely difficult for an organization to perform well in a competitive industry without adopting an efficient marketing strategy. In this regard Thorr Motorcycles Company is concerned about the market performance of its newly launched product. It recently invested in producing the low capacity motorcycles and launched them on the market.
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Assess the maturity of a product and its financial implications through the Product Life Cycle
Product Life Cycle of Pepsi | Marketing stuff
The product life cycle is a way to map the common stages a product undergoes throughout its lifespan. The product life cycle is typically divided into 4 different stages , each having specific strategic decisions affecting profits and revenues:. Normally, at this stage there are a few competitors and customers. Therefore, sales and profit are low and the risk that the product will not succeed is high.
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Many products and services often pass a life cycle while there are many shapes depending on their industries. They newly emerge in the society, start to sell to be widespread, become saturated in the market and then gradually get out of date. This sequence of product and service is called the product life cycle. Smartphone also passes such natural path.
The construction industry is increasingly concerned with improving the social, economic, and environmental indicators of sustainability. More than ever, the growing demand for construction materials reflects increased consumption of raw materials and energy, particularly during the phases of extraction, processing, and transportation of materials. This work aims to help decision-makers and to promote life cycle thinking in the construction industry.