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Wow sight and sound case study

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From: Killr K.
Category: johns hopkins
Added: 01.04.2021
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Researchers from Boston University BU and UCLA have found that using multi-sensory training programs, a research technique that engages more than one of the senses, helps adults improve their performance of low-level perceptual tasks -- such as visually detecting the motion of an object -- significantly faster than methods that use only one stimulus. The study, published in a recent issue of Current Biology, demonstrates that using stimuli that involve both vision and hearing can be combined to produce speedier learning of visual information and suggest that multi-sensory training programs may be more effective for adults learning new skills -- such as discriminating differences between highly similar objects, or finding an item in cluttered scene. According to Aaron Seitz, a research assistant professor of psychology at BU and lead investigator of the study, the traditional belief among neuroscientists is that the five senses operate largely as independent systems. However, mounting data suggests that interactions between vision, hearing, smell, touch and taste are the rule rather than the exception when it comes to how the human brain processes sensory information and thus perceives things. Using this as their basis, Seitz and his colleagues, Robyn Kym and Ladan Shams of UCLA, set out to determine if engaging both the eyes and ears can help people learn to identify patterns of motion more rapidly. Using a specially-designed computer program, the team tested how accurately subjects could recognize whether or not dots were moving across the screen in a coherent pattern.
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WOW Sight & Sound

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WOW Sight and Sound was an Australian audio visual retailer, prior to the appointment of receivers and subsequently entering liquidation in The stores sold a wide range of electronic equipment including televisions and set-top boxes, portable media players, mobile phones, car audio, navigations systems and CB radios, accessories. A range of consumer electronics products were sold under the " Vue and Nashi " house brand. They also sold a range of DVDs, video game consoles, video games and music cds.
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WOW Sight & Sound – first PPSA test case

The shop dealt with office equipment, home entertainment systems, cameras, games and CDs, DVDs, car audio systems, telecommunications, among other electronics. With time, WOW expanded to a company and opened 15 stores across Australia. It was an indication of active management, growth, success and profitability despite the existence of massive competition from Dick Smith, JB Hi-Fi and Harvey Norman.
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The slump in retail spending has claimed another victim, with Queensland-based WOW Audio Visual Superstores placed in the hands of receivers and managers. The company has about employees, with 10 stores in Queensland and two in New South Wales, according to a statement from receivers and managers Ferrier Hodgson. WOW Sight and Sound have for years been affiliated with the Broncos, where they were a principal sponsor until the end of the season. They are still listed on the club's site as one of eight 'premier' sponsors.
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