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Customer satisfaction in banking sector research proposal pdf

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From: Eligio V.
Added: 09.04.2021
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Preview chapter one below. The rapid changes in business operations in contemporary times in the form of technological improvement require banks in Nigeria to serve their customers electronically. Traditionally, banks have been in the forefront of harnessing technology to improve their products and services. The banking industry and its environment in the 21st century is highly complex and competitive and therefore the need for information and communication technology to take centre stage in the operations of banks Stevens, Electronic banking is critical in the transformation drive of banks in areas such as products and services and how they are delivered to customers. Thus, it is seen as a valuable and powerful tool in the development, growth, promotion of innovation and enhancing competitiveness of banks Gupta, ; Kamel,
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A REVIEW OF SERVICE QUALITY AND CUSTOMER SATISFACTION IN BANKING SERVICES: GLOBAL SCENARIO

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Proposal for Research { Customer satisfaction in Nepalese Commercial Bank}

Customer satisfaction is the important factor which means whether the customer enjoyed the quality and the price of the product or not. The term is extremely popular in marketing and plays the key role in the development and functioning of every business. It is obvious that business develops only if it sells its goods and services and in order to sell them successfully the businessman should attract new and new customers with the help of the quality of his production.
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In: Business and Management. Customer Satisfaction in Banking Introduction Aiming for the customer satisfaction is the most challenging task in every organization. Through the satisfied customers, a firm an easily measure the effectiveness of the business, its potential and position in the industries, and the areas that are needed to polish and improve. Keeping the trust of a customer is not an overnight miracle but with full of patience and bountiful of effort.
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