Burton snowboard case study
From: Mike H.
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Jake Burton, the founder of Burton Snowboards , remains a key figure in snowboarding to this day. He was a champion Ski racer in his youth before a car accident abruptly ended his Spandex days and he returned to his Economics studies, eventually working as a stockbroker for a time before the lure of standing sideways pulled. The boards quickly developed from elastic foot straps into legit high back bindings, boots and sidecuts. Extending out to the east, Burton began a distributor model in Japan in , identifying the country as a hotspot for pow rippers.
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Best Snowboard Bag for Air Travel in 2021
Okay, so maybe I have a bit of a penchant for action sports when it comes to examples of companies that could use social media, but Burton snowboards is a great example of a company that caters to a niche interest with a wide reach. There are definitely die-hard snowboarders that eat, sleep, and breathe the sport, but it also attracts plenty of fan interest and winter dilettantes. I mean, even Brian Chappell snowboards.
Case Interview Question Our client Burton Snowboards is a manufacturer of snowboarding equipment and accessories. The company specializes in a product line aimed at snowboarders: snowboards, bindings, boots, outerwear, and accessories, with two distinct major product divisions: boards and clothes. Burton Snowboards has experienced a fall in profitability in recent years.
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